Store 360 Retail Image Recognition App
Store 360 is SaaS app amongst Retail Execution which mainly provides Image Recognition and instant reporting services for Retail execution surveys. It is getting used by retail giants in the market and provides hassle free services to the end users.
Virginia
2006
AI/ML
500+
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the finding the extra Scenes hiding behind the screen in horizontal scroller, which was affecting new user adoption rates. The display of results in IR Result screen, filled with bunch of boxes and shades with barely visible effect for selected SKU and having a very low space to scroll and see more SKUs which is less user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved Scene selection resulted in a 65% increase in new user adoption rates.The new IR Results screen is clear and with less clutter it clearly solves the user issues.
85%
Improved scene selection
35%
less time to Review results
40%
Better Usability of features
Process
User Interview Findings
We have conducted one to one sessions with real time Sales Representatives and new users to understand pain points and gather insights regarding scene selection and IR results view.
Following are the findings for Scene selection:
User 1: Often, I find myself only capturing scenes visible on the session screen, neglecting other important scenes. Consequently, I have to revisit the outlet, resulting in wasted time.
User 2: I wasn't aware that we had to swipe to view the remaining scenes, causing me to miss out on most of them during outlet visits.
User 3: I don't encounter any problems with this feature. However, when I select a scene, the sub-scene list view doesn't align with the theme. I suggest finding a solution to ensure overall design consistency.
Findings for IR Results screen
User 1: I struggle to close downloaded images, and the scrolling space for SKUs is too limited, making it tedious and time-consuming to review all of them.
User 2: Occasionally, I can't read the entire SKU name and its details due to time constraints.
User 3: It's necessary to view the images of recognized SKUs in the portal since there's no option to do so in the mobile app. Additionally, there's no way to check the UPC of recognized SKUs in the mobile app.
Notable Trends with Interviewees were:
Many of them aim to cover numerous assets and outlets each day to meet their survey targets.
Some focus solely on what's visible on the screen, overlooking what might be hidden or accessible through scrolling.
Completing the survey and verifying recognized results should be straightforward for them.
Persona:
Name:Carlos Rodriguez
Age:27
Location: Mexico
Occupation:Field Sales Representative
Background:
Carlos is a motivated and ambitious young man with a background in sales. He has been working in the field for several years, steadily climbing the ranks through his dedication and hard work. Growing up in Mexico, he is familiar with the local market dynamics, cultural nuances, and business practices.
Goals:
1. Meet Sales Targets:Carlos's primary objective is to meet and exceed his sales targets. He is driven by performance metrics and strives to consistently achieve or surpass his goals.
2. Efficient Workflow:Carlos values efficiency in his work. He seeks tools and technologies that streamline his workflow, enabling him to maximize his time spent in the field and increase productivity.
3. Career Growth: Carlos is ambitious and sees his current role as a stepping stone to further career advancement. He is keen on expanding his skills, gaining more responsibilities, and eventually moving into higher-level sales or managerial positions.
Challenges:
1. Time Constraints: Carlos often finds himself pressed for time during his busy days in the field. Balancing multiple tasks, including conducting surveys, visiting outlets, and closing deals, can be challenging within a limited timeframe.
2. Tech-Savviness: While Carlos is comfortable using technology for his work, he may encounter challenges with more advanced features or unfamiliar interfaces. He prefers intuitive tools that are easy to learn and use on the go.
3. Communication: Effective communication is essential for Carlos in his interactions with both customers and colleagues. Language barriers or cultural differences may sometimes present challenges, especially when dealing with diverse clientele.
Needs:
1. User-Friendly Tools: Carlos requires user-friendly software or applications that simplify survey completion, asset management, and data analysis. Intuitive interfaces and clear navigation are crucial for him to quickly adapt and utilize these tools effectively.
2. Mobile Accessibility: Given his field-based role, Carlos relies heavily on his mobile device for work. He needs mobile applications that offer full functionality, allowing him to access important information, capture data, and communicate with team members while on the move.
3. Language Support: As a Spanish speaker operating in a primarily Spanish-speaking environment, Carlos values software solutions that offer comprehensive language support. This ensures clear communication and minimizes misunderstandings in his daily interactions.
4. Training and Support: Continuous learning and support resources are important for Carlos to stay updated on product knowledge, sales techniques, and technological advancements. Access to training materials, tutorials, and responsive customer support helps him overcome challenges and improve his performance.
5. Career Development Opportunities: Carlos is eager to grow professionally and seeks opportunities for skill development and career advancement within his organization. He values employers that invest in their employees' growth and provide pathways for advancement based on merit and performance.
By understanding Carlos's background, goals, challenges, and needs, businesses can tailor their products, services, and support offerings to better serve field sales professionals like him in the Mexican market.
Journey Map
1. Preparing for the Day:
- Carlos starts his day by reviewing his sales targets and schedule.
- He checks his mobile device for any updates or notifications from his team or management.
- Carlos gathers necessary materials, including product samples and promotional materials, before heading out to the field.
2. On the Road:
- Carlos navigates to his first destination using GPS on his mobile device.
- While en route, he listens to podcasts or industry news to stay informed and motivated.
- Carlos mentally prepares for his meetings, rehearsing key talking points and sales pitches.
3. Conducting Surveys and Visiting Outlets:
- Upon arriving at an outlet, Carlos greets the store manager or staff warmly.
- He conducts surveys, capturing data on product availability, pricing, and competitor activities.
- Carlos engages with customers, answering questions and promoting new products or promotions.
- He ensures that promotional materials are prominently displayed and stocks are replenished as needed.
4. Using Technology Tools:
- Carlos utilizes his mobile device to access the company's sales app.
- He captures data and uploads survey results directly into the app.
- Carlos checks for any new leads or customer inquiries received through the app.
- If needed, he uses the app's communication features to coordinate with colleagues or report issues.
5. Overcoming Challenges:
- If Carlos encounters language barriers or communication challenges, he adapts his approach to ensure understanding.
- He troubleshoots any technical issues with the app or his mobile device, seeking assistance if necessary.
- Carlos manages his time efficiently, prioritizing tasks and adjusting his schedule as needed to meet deadlines.
6. Wrapping Up the Day:
- As the day comes to a close, Carlos reviews his accomplishments and notes any outstanding tasks.
- He uploads his sales data and survey reports to the company's database for analysis.
- Carlos reflects on the day's successes and challenges, identifying areas for improvement.
- Before heading home, he checks his schedule for the next day and prepares any materials needed.
7. Continuous Learning and Growth:
- Carlos seeks out training opportunities and resources to enhance his sales skills and product knowledge.
- He engages with colleagues and mentors to exchange ideas and best practices.
- Carlos sets goals for his career advancement and takes proactive steps to achieve them, such as pursuing additional certifications or attending industry events.
Key Touchpoints:
- Mobile device for navigation, communication, and data capture.
- Company's sales app for conducting surveys, capturing data, and accessing resources.
- Interactions with store staff, customers, and colleagues.
- Training sessions, mentorship programs, and professional development opportunities provided by the company.
Mockups:
User Testing
1.Ease of Use of Mobile App:
- Users found the mobile app easy to navigate and use while on the go.
- Positive feedback was received regarding the intuitive interface and clear instructions for data capture and upload.
2. Efficiency in Survey Completion:
- Users reported that the app helped them complete surveys more efficiently compared to traditional paper-based methods.
- They appreciated features such as pre-filled fields and quick data entry options, saving them time during store visits.
3. Challenges with Technical Support:
- Some users encountered technical issues with the app, such as syncing errors or slow performance.
- Feedback highlighted the importance of responsive technical support to address issues promptly and minimize disruptions to workflow.
4. Language Support and Communication:
- Users operating in diverse linguistic environments expressed the need for improved language support within the app.
- Clear communication channels and language options were identified as crucial for effective interactions with store staff and customers.
5. Integration with GPS and Navigation:
- Users appreciated the integration of GPS functionality within the app for navigation to store locations.
- However, some users experienced inaccuracies in location tracking or difficulties in accessing directions, suggesting areas for improvement in this feature.
6. Feedback on Training and Resources:
- Users highlighted the importance of ongoing training and access to resources to maximize the app's effectiveness.
- They expressed interest in additional tutorials, guides, and best practice materials to enhance their sales skills and leverage the app's full potential.
7. Mobile Device Compatibility:
- Users using a variety of mobile devices and operating systems reported consistent performance of the app across platforms.
- However, a small subset of users experienced compatibility issues with older devices, indicating the need for compatibility testing and optimization.
8. Data Security and Privacy Concerns:
- Users expressed concerns about the security of their data stored within the app and transmitted over the network.
- Assurance of robust data encryption and adherence to privacy regulations was identified as essential to build user trust and confidence in the app.
By gathering these insights from user testing, the development team can prioritize enhancements and address any usability issues to improve the overall user experience of the app for field sales representatives like Carlos.
Conclusion
The Store360 Retail Survey app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
